Award-winning branding that
helped sell millions worldwide
Zap Juice had the products and the ambition, but the brand image was a bit confused. We came in to get the visuals sorted, then designed a new logo and packaging system that felt authentic to the vaping scene. The goal was simple: make it instantly recognisable, consistent across ranges, and strong enough to carry multiple launches.
Loads of ideas.
No clear brand direction.
They had plenty of directions they could have gone in. The problem was they were trying to go in all of them at once. We stripped it back, locked in a clear visual route, and built a proper identity they could stick to. That included bespoke patterns and packaging that flexed across flavours without looking like a completely different brand every time. Bold, clean, and unmistakably Zap Juice on the shelf.
The finished brand finally matched what they were trying to build. The logo and packaging gave them a recognisable look they could roll out worldwide, without losing consistency or character. It has gone on to win awards and support millions of product sales globally. More importantly, it gave Zap Juice a visual identity people actually remember.
Award-winning packaging built for repeat launches
If your brand feels a bit all over the place, that is usually the sign it is time to tighten it up. Get the foundations right and everything else gets easier, from packaging to marketing to selling with confidence.
View some of our other work
We’ve been working hard from our studio in Warrington, take a look at some of our most recent branding, logo and website projects.
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